Let’s talk metal; yellow gold had a great inning, and rose gold has topped the list for a while now, but the metal on every piece of jewellery this season has been platinum, and rightfully so. It’s the metal of the year, and we’re sure it’s going to stay for a long time. At Friendly Diamonds, you can definitely pick your favourite metal amongst all the other options, but platinum is ruling our numbers too. Platinum jewellery is bringing in main character energy while enjoying the “minimalistic luxury” tag, and truly, we’re here for it.
Learn all about why stylists to brides are choosing platinum as their new favourite this season.
Table of Contents
All Things Fun About Platinum Jewellery
Did you know that platinum is naturally born with a white glowing finish? This obviously means you don’t have to worry about the pesky whitening treatments or extra coatings to make the metal look smooth like silk. While these problems are common when it comes to metals like white gold or rose gold, they need to be coated with rhodium or other finishes to look the way they do. So basically, platinum is the solution to hassle-free and sparkling jewellery; its white glow definitely adds more glimmer and glam to your pieces of bling.

SHOP fine jewellery
Now that we know its natural qualities, let's get to its appearance. It's one of the most pleasing metals to look at, with a rich finish and undefeated charm that gives an everlasting luxurious appeal. Platinum jewellery combined with lab-grown diamonds can survive everyday casual wear. Platinum, as a metal, is super strong, which is more durable and resilient to scratches, unlike its counterparts, like gold or silver, making it the ultimate choice for your jewellery.
One of the best things about platinum metal is that it does not require being mixed with a lot of other alloys to make it strong, and it's hypoallergenic in nature, which means goodbye allergies and rashes. Plus, it basically never goes out of style because the oxidation called patina acts like a covering, adding a vintage look to the metal over time.

Platinum is a rare metal, which also makes it pricier than the others, so owning this piece of metal jewellery is now also interpreted as a status symbol, which is another factor for its popularity. Men and women around the world enjoy this understated luxury that glows and adds value to their jewel box.
Brides Are Saying Yes To Platinum
Weddings can be an all-in-one, emotional, and memorable moment for the brides. There is no chance for last-minute random changes or mishaps on this special day, so when it comes to jewellery, brides prefer wearing platinum. It not only endures but also looks as strikingly beautiful as it did five decades ago.
Platinum already holds the diamonds like a boss. There are zero scratches and bends, and it does not need any polishing. Years later, when you open your wedding album, you’ll notice it is glamorous in each photo and realise that nothing symbolises ‘FOREVER’ as well as an everlasting metal that looks the same even now as it did on your wedding day.

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Men Are Finally Waking Up to Platinum
Tbh…men throughout ages have upgraded to better jewellery options than a simple gold chain; they have now entered jewellery fashion, and they’ve done it so well. From diamond stud earrings to tennis necklaces, men have been glowing up and bringing their A-game to jewellery fashion. Platinum is a trending luxury amongst men because of its natural white fade that looks classy but can be paired with their engagement rings, bracelets, tennis necklaces, and so on very easily without looking too flashy. It screams understated luxury.
Another reason for men to choose platinum is due to its rich finish, and it is a smarter choice for them. Other than its white glow and durable factors, platinum also represents strength, and its higher value symbolises success, plus they love the fact that it is super low maintenance.

SHOP tennis necklaces
Platinum Paired With Lab-Grown Diamonds
Platinum, as a metal, can be on the pricer side when compared to gold. But so with the high price comes high purity, which is manufactured in the jewellery. Also, it is expensive because it is much denser as compared to gold. Pairing lab-grown diamonds with platinum is one of the beautiful arts you will observe. We would recommend that you try lab-grown diamonds, just in case you have never tried them before. They fit very well with platinum and also appear to be worth three times as much as they actually are.
Platinum Is Not Just A Trend; It’s More Than That
Platinum stands out with its rarity and purity, and why not? It is the perfect metal choice that is strong and durable and screams luxury without being loud. As time passes by, owning a platinum piece of diamond jewellery can mean something beautiful. It can be passed down to generations without having to retouch its finish again and again, turning out to be the ideal metal for your family to keep as an heirloom and a meaningful keepsake. This is why it's not just a part of a trend but something that can be a symbol of everlasting love, one can cherish forever.

create your own ring
The best pieces of jewellery that can be relished as heirlooms are wedding rings, engagement rings, bracelets, and marvelous earrings. At Friendly Diamonds, you can have the metal of your choice, whether it is platinum, yellow gold, white gold, or rose gold, and choose your favourite piece of jewellery to be made in one of these elements, but now you know which one to go for.
Happy metal shopping!
FAQs
1. Does platinum jewellery really last longer?
A. Yes. Platinum metal lasts longer because of its durability and high density.
2. Does platinum damage skin?
A. No, it does not cause any damage to the skin. It is hypoallergenic in nature.
3. Is platinum more costly than gold?
A. Yes. But with expensive platinum comes high-quality metal, durability, and more purity.
Choose Friendly Diamonds for a Friendlier Tomorrow!