Cookie Policy

1. Introduction

When you use any of our Websites, we collect, process, and use personal data as described in this Policy. When you provide us with personal information, we have legal obligations to you in terms of how we use that information. This Policy has been subdivided into various sections for readability:

1. Introduction

2. What is Personal Data and what do we collect

3. How and why do we use/share your information

4. For how long do we keep your information

5. Security

6. Your Rights

7. Contact Details

8. Information about our use of cookies

You must read this Policy in combination with any other privacy notices or fair processing notices that we may provide on the Website at or near the time that we collect or process personal data about you (for example, fair processing notices that we may display to you when you sign up to receive e-mail updates from us) so that you are fully aware of how and why we use that data.

This Policy supports other disclosures, such as our Website Terms and Conditions and our Cookies Policy, and is not intended to replace or overrule them. By accessing or using our Website, you agree to the practices outlined in this Policy. If you do not agree to the terms of this Policy for any reason, please avoid using this Website. We retain the right, at any time, to alter or amend this Policy to reflect changes in our company or changes in the law. Where these changes are significant, we will make every effort to notify Website users. However, you must review this Policy before each use of the Website — for your convenience, the top of this Policy displays the date it was last modified. Please keep in mind that our Website is not intended for minors under the age of 13 (each a "Child" and generally "Children"), and we do not intentionally collect personal information concerning Children. If you feel we have acquired personal information on your kid, please contact us at and ask us to stop processing information about your child.

2. Personal Data and what we collect?

What is personal data?

Since this Policy refers to "personal data," it refers to information about you that may be used to identify you, such as your name, date of birth, contact information, and even your IP address. All businesses in the US are obliged by law to treat personal data in specific ways and to provide you with enough information about how they use it. You also have numerous rights to request information from such organizations about how they use your data and to prevent them from using it illegally. Please visit the 'Your Rights' section of this Policy for additional information on these rights.

Data we collect from you when you use the Website

Voluntary Provision of Data

When you voluntarily supply your data to us, for example, when you: use the Website to upload or send personal data (for example, by placing an order for diamond jewelry, using our live chat service to ask us questions about our diamond products, signing up to our newsletter, posting a comment on our blog, participating in an online survey, entering competitions, or similar activities in which you volunteer data about yourself); contact us by post, telephone, email, or SMS; report a problem with a Website; we may collect, store and use the personal data that you disclose to
We may gather your title, name, address, e-mail address, phone number, financial and credit card information, and other facts from you as you interact with the Website.

Automated Collection of Data

When you use the Website, we may also gather information about you by using technologies such as cookies. The following are some examples of the types of information we may collect:

  • information about your device, browser, or operating system;
  • your IP address; and
  • information about the links you click and the pages you visit on our Website.
  • the duration of visits to specific pages;
  • the topics you saw or searched for;
  • response times for pages;
  • a history of download issues and/or broken links;
  • information about page interaction (such as scrolling, clicks, and mouse-overs);
  • ways for navigating away from the page; and
  • the whole Uniform Resource Locators (URL) clickstream to, from, and via this Website (including date and time).

We utilize the data given above for a variety of purposes. For starters, we use it to guarantee that the Website functions correctly and that you can fully benefit from it. Second, we utilize the information to track online traffic and audience involvement on the Website. We engage in both of these activities because we have a genuine reason to do so.

Third Party Resources

We also use third-party services to assist us in collecting various data about you and how you use the Website to better understand your interests – both so that we can serve content to you that we believe will be of interest to you, and so that you are shown advertisements delivered by third parties that are more likely to be of interest to you.

Where we use cookies to provide these services, the delivery of such cookies will be subject to your consent, and you will have the ability to refuse those cookies before they are transferred to your computer. Cookies can also be removed from your computer at any time.

Please read our Cookies Policy for information on the cookies we use on the Website, what they do, and the privacy practices of the third parties that provide them (where applicable).

Please be aware that, while you have the option to consent to specific individual cookies, we rely on our legitimate interests as our condition for processing your data on the basis set out in this section (specifically, that we have a legitimate interest in optimizing the Website's content and ensuring that you are served with relevant commercial communications as you use them), unless otherwise stated in our Cookies Policy.

3. Why and how do we use/share your information

Sharing your information

We may share your data in the following ways, depending on how and why you disclose it to us:

  • We may share your personal information with any member of our corporate group, which includes our subsidiaries, ultimate holding company, and subsidiaries.
  • With selected third parties who we subcontract to offer certain services and/or segments of the Website's operation, such as discussion boards or picture hosting services (see "Service Providers" below); and
  • With analytics and search engine experts who support us in the above-mentioned Website improvement and optimization.

We will not share your information with third parties for them to send you direct marketing communications unless it is related to a specific activity we are doing with a third party (for example, a competition where a third party is providing the prize) and you have given your consent. Such activity may have its own set of terms and conditions governing how your information is used, which you will be informed of at the time.

In the following circumstances, we may release your personal information to third parties:

If we were to sell or acquire a business or assets, in which case we could reveal your personal information to the prospective seller or buyer as part of the purchase;

  • If FD or essentially all of its assets are purchased by a third party, personal information about our customers maintained by us will be one of the transferred assets;
  • If we are obliged by law to disclose or share your personal information, or if we are asked to provide your information to a lawful authority to aid in the investigation of a crime or disturbance; and/or
  • To enforce or implement our Website's terms of use or terms and conditions; or to protect our company's, our customers, or others' rights, property, or safety. This involves exchanging information with other firms and organizations to defend against fraud and reduce credit risk.

Service Providers

Our service suppliers offer a wide range of administrative, statistical, and technological services to us. We shall only supply service providers with the personal data they require to provide the services we have requested, and we will require that they preserve this information and do not use it for any other reason. We take these connections seriously and require all of our data processors to sign contracts with us outlining their commitment to individual rights as well as their commitment to aiding us in assisting you in exercising your rights as a data subject. One of our primary service providers is as follows:

Links to third party sites

When we provide links to third-party websites that are not associated with, we have no control over such sites and they are not covered by this Policy. If you use the links provided to visit third-party sites, the operators of these sites may gather information from you that they may use following their privacy policies. Please review their rules before submitting any personal information to those websites.

4. How long do we keep your information?

We may share your data in the following ways, depending on how and why you disclose it to us:

  • When you purchase things from our website, we will preserve records of the transaction so that we can properly account for the business we have done and so that we may go back to those records if you ever contact us about your item in the future. Because of the nature of the items we offer and the quality assurances we provide, you may expect us to maintain such data for up to thirty years.
  • If you sign up to get e-mail marketing from us, we will keep your e-mail address on file in case you decide to 'opt-out' of receiving e-mails from us in the future. We will save your e-mail address in this manner to guarantee that we honor and respect your opt-out choice in the future.
  • In some instances, you may request that we erase your data; for more information, see 'Your Rights' below.
  • We may anonymize your data (such that it can no longer be connected with you) for research or statistical purposes in some cases, in which case we may use this information indefinitely without additional notification to you.

5. Security

Friendly Diamonds takes the security of your personal information very seriously. When applicable, we apply encryption (SSL) to protect your data, and any information supplied to us is held on secure servers once received.

Friendly Diamonds may keep your data on secure servers on our premises or in third-party data centers.

Please keep in mind that certain of our service providers may be located outside of the European Union (the "EEA"). These service providers may work for us or one of our suppliers and may be involved in the fulfillment of your purchase, the processing of your payment data, and the provision of support services, among other things. You consent to this transmission, storage, or processing by entering your personal information. When we transmit your data to a service provider located outside of the EEA, we make every effort to ensure that suitable protections are in place to ensure the security of your data and the protection of your rights as a data subject. If you would like more information about how the mechanism via which your data is transferred, please contact

If we provide you with (or you choose) a password that allows you to access specific portions of this Website, you are responsible for keeping this password secure. We ask that you not share your password with anybody.

6. Your Rights

You have numerous rights as a data subject concerning your data. We have discussed the many rights you have and how you can exercise them in the sections below.

Right of Access

You have the right to request access to any personal data we possess on you at any time (you may have heard of this right being described as a "subject access request").

Please keep in mind that this right entitles you to a copy of the personal data that we possess about you for you to verify that it is true and that we are processing that personal data lawfully. It is not a right to obtain personal information about other individuals, nor is it a right to request specific documents from us that are unrelated to your data.

You can exercise this right at any time by writing to us at the address shown below and informing us that you are making a subject access request. This type of request does not need the completion of a specific form.

Your Right to Rectification and Erasure

You have the right to request that we update any personal data we have on file for you that you feel is incorrect at any time. You may also request that we delete personal information if you do not feel we need to keep it (this is known as the "right to be forgotten").

Please keep in mind that we may ask you to verify any new data that you supply to us and that we may take efforts to ensure that the new data you have provided us with is correct. Furthermore, we are not always required to delete personal data when requested to do so. If we feel we have a legitimate legal basis to continue processing personal data that you have asked us to delete, we will inform you of that reason when we reply to your request.

You can exercise this right at any time by writing to us using the contact information provided here and informing us that you want your data corrected or destroyed, as well as the reason for your request. If you want us to update incorrect data with fresh data, please tell us what that new data is. This type of request does not need the completion of a specific form.

Your Right to Restrict Processing

If we process your data based on a legitimate interest (see the sections of this Policy that explain how and why we use your information), you have the right to ask us to stop doing so if you believe it is infringing on your fundamental rights and freedoms or if those legitimate interests are not valid.

FD may treat your data in the following ways based on legitimate interest:

  • Optimize the Website content;
  • to track which products and services are popular;
  • to monitor the security of our Website;
  • fraud prevention and detection;
  • to send you service-related messages, e.g. if our service is temporarily suspended for maintenance we may send you a notice;
  • to notify you of amendments to this privacy policy;
  • if there is a contractual obligation to provide a correspondent with your data

You may also request that we cease processing your data (a) if you dispute the correctness of that personal data and want us to verify the accuracy of that data; (b) if it has been proven that our use of the data is unlawful, but you do not want us to erase it; (c) where we no longer need to process your data (and would otherwise dispose of it), but you want us to keep it for you to establish, exercise, or defend legal rights.

Please keep in mind that if we feel we have a legitimate legal basis to continue processing personal data that you have asked us to cease processing, we will inform you why, either when we initially respond to your request or after we have had the chance to review and examine it.

You can exercise this right at any time by writing to us using the contact information provided here and informing us that you want us to cease processing the relevant aspect of your data and stating which of the above conditions you feel applies to that request. This type of request does not need the completion of a specific form.

Your Right to Portability

If you desire to transfer some personal data that we possess about you and that is processed by automatic methods to a third party, please contact us and request that we send it to you in a generally used machine-readable format.

We do not anticipate this right being especially relevant to the majority of persons with whom we engage due to the nature of our job and the methods that we employ. However, if you prefer to have your data transferred from us to a third party, we would gladly consider such requests.

Your Right to stop receiving communications

You have the right to opt-out of receiving e-mail marketing communications (or other regulated electronic messaging) at any time. You may do so by clicking the 'unsubscribe' link in the footer of each communication (or the equivalent mechanism in those communications).

If you are unable to utilize those links, or if you prefer to contact us directly, you may unsubscribe by writing to us at and specifying which materials you do not want us to send you.

Your Right to object to automated decision making and profiling

You have the right to be informed about any automated decision-making and profiling of personal data, as well as to be supplied with relevant information about the logic involved, as well as the relevance and anticipated consequences of such processing that affects you.

Exercising your rights

When you write to us asking to exercise your rights, we have the right to require you to provide proof that you are who you claim to be. We may request copies of necessary ID papers to assist us in verifying your identification.

It would assist us to process your request if you explicitly specify the right you want to exercise and, when applicable, why you want to exercise it. The more exact and explicit you can be, the sooner and more effectively we can handle your request. If you do not supply us with enough information, we may postpone processing your request until you provide us with more information (and where this is the case we will tell you).

7. Contact Details

Contact Details If you have any questions about this Policy, wish to exercise any of your above-mentioned rights, or believe that the Policy has not been followed, please contact us.

Alternatively, you can send us an email at

8. Information about our use of cookies

  • a. Cookies are used on our website to differentiate you from other users. This enables us to offer you a positive browsing experience while also allowing us to enhance our website. By continuing to use our website, you consent to the use of cookies.
  • b. A cookie is a short file of letters and numbers that we keep on your browser or your device's hard disc if you consent. Cookies include information that is saved to the hard disc of your device.
  • c. The following cookies are used by us: a. Cookies are used on our website to distinguish you from other visitors. This allows us to provide you with a great browsing experience while also improving our website. You agree to the usage of cookies by continuing to use our website.
  • d. A cookie is a little file of letters and numbers that we store on your browser or the hard drive of your device if you agree. Cookies are pieces of data that are saved to your device's hard drive.
  • e. We employ the following cookies:
  • f. Targeted cookies- These cookies track your visit to our website, the pages you browse, and the links you click. This information will be used to make our website and the advertising is shown on it more relevant to your interests. This information may also be shared with other parties for this reason.
  • g. More information about the specific cookies we use and the purposes for which we use them may be found in the table below:

Strictly necessary cookies

Please keep in mind that third parties (such as advertising networks and suppliers of external services such as online traffic analysis services) may utilize cookies over which we have no control. These cookies are most likely analytical/performance or targeting cookies.

You can prevent cookies by enabling your browser's setting that permits you to deny the setting of all or certain cookies. Alternatively, you may go to, which contains basic information about cookies as well as instructions on how to control cookies on your computer. Please keep in mind that if you configure your browser to prevent all cookies (including necessary cookies), you may be unable to access all or portions of our site.