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privacy & policy

1. Introduction

Data protection and privacy are matters of trust and your trust is important to us. Friendly Diamonds respects your privacy. Therefore, protecting personal data and collecting, processing, and using them in conformity with the law is an important concern to us. For you to feel safe while visiting any webpage on the Website, we strictly adhere to legal provisions when we process your data and would like to inform you here about the policies and procedures, we have in place concerning data collection and use of data. The Company is committed to protecting the information and privacy of individuals, customers, business partners, and others who visit the Website and/or to whom the Company offers its services.

We adhere to the following principles to protect your privacy:

  • Personal Information collected from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”) by us. It may also be processed on our behalf by staff operating outside the EEA, who work for us or one of our suppliers, including but not limited to countries such as the United Kingdom and the United States of America. By consenting to the collection and processing of your data, you agree to such transfer, storing, or processing. We will take all steps reasonably necessary to ensure that your Personal Information is treated securely and following this Privacy Policy. The Company participates in the EU-US and Swiss-US Privacy Shield Framework regarding the collection, use, and retention of personal information from European Union member countries and Switzerland, respectively. The Company has certified with the Department of Commerce that it adheres to the ‘Privacy Shield Principles’. To learn more about the Privacy Shield Principles, visit this link.
  • Controller of Personal Information: Any Personal Information provided to or gathered by the Website is controlled by the Company, which is also the data processor for such Personal Information.
  • We do not share, rent, trade or sell your Personal Information to third parties other than as described within this Privacy Policy. As used in this Privacy Policy:

    • a. “Personal Information” shall mean any information that relates to you, which, either directly or indirectly, in combination with other information available or likely to be available with us, is capable of identifying you; and includes Sensitive Personal Information.
    • b. “Sensitive Personal Information” shall mean such Personal Information which consists of information relating to:
      • physical, physiological, and mental health condition;
      • medical records and history;
      • any detail relating to the above clauses as provided to us for providing service; and
      • any of the information received under the above clauses by us for processing, stored or processed under lawful contract or otherwise; provided that any information that is freely available or accessible in the public domain or furnished under any law for the time being in force shall not be regarded as Personal Information and/or Sensitive Personal Information for this Privacy Policy.
  • We do not share your Sensitive Personal Information with another user of the Website or any third party, without your consent.
  • Any Personal Information and/or Sensitive Personal Information that you provide will be secured by industry-standard protocols and technology. By using or accessing the Website, you agree to our privacy practices outlined in this Privacy Policy. You have the option of not providing your Personal Information to the Website. Should you choose not to provide the same to the Website, please do NOT access, view, download, or otherwise use any of the Website’s web pages, information, or services, and do not avail of any of the Company’s product and service offerings.

This Privacy Policy covers the Personal Information and Sensitive Personal Information collected by us via the Website accessed via the Internet. It does not, however, apply to entities that the Website does not own or control.

Please read this privacy policy available at (this “Privacy Policy”) to learn more about:

  • What Personal Information is collected on (the “Website”) by friendly diamonds and its representatives (the “Company”);
  • How is Personal Information Used?
  • With whom the Personal Information may be shared?
  • How you can access and change your account settings on the Website?
  • What security procedures are in place to prevent the loss, misuse, or alteration of information collected by the Website? and
  • How to contact us?

2. What information do we collect?

The Website collects Personal Information from you if and when:

  • You register on the Website,
  • Place an order on the Website,
  • Subscribe to the Web site's newsletter, if applicable,
  • Respond to a survey or fill out a form on the Website. The Website collects your Personal Information for the limited purposes of identifying you personally, communicating with you, in the context of the provision of products and/or services, in compliance with the requirements of law.

We may also collect data about your navigation of the Website on an aggregate basis, such as your Internet Protocol Address (“IP Address”), which is identified and logged automatically in our server log files whenever you navigate the Website, your Internet Service Provider (“ISP”), your login frequency, the pages you visited within the Website, and the Internet browser or device you are using.

In addition, we may also collect your Personal Information from:

  • ‘Cookies’ as described under the ‘Does the Website use cookies?’ section of this Privacy Policy;
  • Applications developed by the Company as described under the ‘Does the Company collect Personal Information using mobile applications?’ section of this Privacy Policy, and other methods permitted by applicable law.

Accordingly, you may be asked to enter your name, sex, date of birth, e-mail address, mailing address, phone number, credit card information, and/or other financial information for processing payment transactions, delivery of products and/or services, and marketing, among other details permitted by applicable law from time to time. You may also voluntarily provide personal information when you send us an inquiry or support request via email or other accepted communication method.

3. What purposes do we use your information for?

Any information the Website collects from you may be used for one of the following purposes:

  • To personalize your experience on the Website (your information helps us to better respond to your individual needs).
  • To improve the Website (we continually strive to improve the Website offerings based on the information and feedback we receive from you).
  • To improve customer service (your information helps us to effectively respond to your customer service requests and support needs).
  • To process transactions on the Website, as applicable.

Your Personal Information, whether public or private, will not be sold, exchanged, transferred, or given to any other entity for any reason whatsoever, without your consent, other than for:

  • The express purpose of delivering the purchased product and/or service requested by you from the Website, as applicable;
  • Administering a contest, promotion, survey, or other Website feature; and
  • Sending periodic emails and other communications.

The email address you provide for order processing may be used to send you information and updates on your order, in addition to sending you occasional news, updates, and related product or service information of the Company, as applicable.

4. How do we store and protect your information?

We implement a variety of security measures to maintain the safety of your Personal Information obtained by us from you.

All your Personal Information is stored on Digital Ocean, a reliable and scalable cloud computing service and encrypted backups of the same are stored in our local secure server. [or] All your Personal Information is stored on our main servers for registered users and members based in Belgium. Where applicable, all Personal Information is transmitted via Secure Socket Layer (SSL) technology and then encrypted to our database only to be accessible by those authorized with special access rights to such systems, who are required to keep the Personal Information confidential.

You are solely responsible for the authenticity of the Personal Information supplied by you, and we are not liable for the said authenticity under any circumstances whatsoever.

5. Does the website use cookies?

Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser that enables the site or service provider’s systems to recognize your browser and capture and remember certain information. You have the option of disabling cookies on your browser.

We may use cookies to help us to understand, remember and save your preferences for future visits and keep track of advertisements.

6. Does the Company collect Personal Information using mobile applications?

The Company may develop mobile applications for use on various mobile platforms, and, where applicable, if you request or consent to location services during usage of such applications, we may receive Personal Information about your location and your mobile device, including a unique identifier for your device. We may use this information to provide you with location-based services, such as search results, and other personalized content.

7. Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer your Personal Information to outside parties. This does not include trusted third parties who assist us in operating the Website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential and ensure the same level of data protection that is adhered to by the Company. We may also send offers/promotions to selected groups of the Company’s customers on behalf of other businesses, in which case we do not give such businesses your Personal Information. We may also release your Personal Information without your prior consent when we believe the release is appropriate to comply with the law, enforce our site policies, or protect our rights, property, and/or safety and those of others, or with agencies mandated under the law to obtain any information for verification of identity, or prevention, detection, investigation including cyber incidents, prosecution, and punishment of offenses. However, non-personally identifiable visitor information may be provided to other parties for gaining insights and/or other uses. In the unlikely event of the acquisition of all or substantially all of the assets of the Company, your Personal Information will be transferred as part of such acquisition. Any disclosure of your Personal Information by us shall be strictly under the requirements of applicable law.

8. Retention Period

We will retain your Personal Information for such time as is reasonably necessary for backup, archival, and/or audit purposes, to prevent fraud or other criminal activity, or prevent violation of the terms and conditions of the Website. We will not retain your Personal Information longer than is required for the purposes for which such Personal Information may lawfully be used, or is otherwise required under any other law for the time being in force.

We will remove your Personal Information by deleting it from our database if required to do so by law. We will also delete Personal Information upon your request in line with the right to erasure (‘right to be forgotten’) according to Art. 17 of the General Data Protection Regulations (“GDPR”) and similar local and national regulations elsewhere. According to Art. 16 of the GDPR (and similar local and national regulations elsewhere), following the right to rectification, we will also rectify inaccurate Personal Information concerning you (for both, send an e-mail request to

9. Third-Party Links

Occasionally, at our discretion, we may include or offer third-party products or services on the Website. These third-party sites may have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these third-party sites, and/or any other third-party products, services, or businesses. Nonetheless, we seek to protect the integrity of the Website and welcome any feedback about these third-party sites.

10. Are Children Allowed to Use the Website?

The Website doesn't sell products for purchase by minors. We sell children’s products for purchase by adults. If you're under 18, you may use the Website only with the involvement and consent of a parent or guardian.

11. Applicability

This Privacy Policy applies to information collected both through the Website as well as the Offline Modes.

12. Your Consent

By using the Website, you consent to this Privacy Policy and the usage by us of your Personal Information under this Privacy Policy. After registration and provision of your Personal Information to us, you have the option to withdraw your consent for the usage of your Personal Information upon notifying us in writing or by email, on the happening of which we will ensure that we will not use your Personal Information. Upon withdrawal of your consent as per the preceding sentence, your Personal Information shall be subject to retention per the ‘Retention period’ provided in this Privacy Policy. Further, we will, at our discretion, discontinue the provision of goods or/or services for which the said Personal Information was sought by us. You may opt-out of receiving communications from us and/or our partners, and from participating in member surveys at any time by either following the simple unsubscribe process set out in each email, sending us an email at or from your account settings by deselecting the relevant options. You may opt in to receiving communications from us and/or our partners at any time from your account settings by selecting the relevant options or sending an email to
Please be aware that occasionally we will send emails to communicate important corporate or member messages, like changes in the Privacy Policy or receipt of your payment(s).

13. Access to information

The GDPR and other local and national regulations give you the right to access Personal Information held about you. Your right of access can be exercised following these laws, subject to any fees that the Company may be permitted to charge you under such laws, and upon receipt of your email at

14. Changes to Privacy Policy

If we decide to change/amend/modify the Privacy Policy, we will post those changes, and update the Privacy Policy modification date below. The updated Privacy Policy will be intimated to you in a manner permitted by law.

15. Notification of new users

On occasion, we may use your Personal Information for new, unanticipated uses not previously disclosed in this Privacy Policy. In such cases, we will notify you of the content and purposes of the change by email. If you do not oppose such change in writing by email to within ten (10) days of the date of our email, the changes will be deemed accepted by you. Any data collection changes will be effective from then on. We will not retroactively collect data for new collection procedures.

16. Contact Us

Should you have any concerns about this Privacy Policy and/or the information shared hereunder, please contact us at:
By Phone: +1 646 9564572
By Email:
By website: Contact Us