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OUR MISSION
At Friendly Diamonds, we aim to inspire, encourage and nurture a more transparent, sustainable, and an all-inclusive jewelry industry. While the jewelry we create is designed to make you look and feel your best, we strive to implement environmentally conscious practices at all levels in its making.
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Customer Centric
We are a customer-driven brand committed to creating the ultimate jewelry experience for you. With us, you can customize your jewelry to the last detail while achieving great value for your investment.
Sustainable
We are an environment-friendly diamond company on a mission to create a sustainable future. Every diamond we sell is sourced ethically and crafted in labs that maintain the highest ecological standards.
Budget-friendly
We offer competitively priced certified diamonds that bring greater value for money when compared to other online retailers. We aim to provide budget-friendly solutions for our customers without compromising on the quality of the jewelry purchased.
Ethical & Conflict-free
Diamonds
sourced and 100% conflict-free. We are committed to creating a pure, sustainable, and transparent diamond industry. Staying true to our brand name, we take great pride in producing jewelry made from laboratory grown diamonds akin to natural diamonds in terms of sparkle and brilliance.
Our lab-grown diamonds are naturally conflict-free as they are grown in labs and don’t require a Kimberley process like mined diamonds. Each diamond shopped with us is of the same quality as superior mined gems without the attachments of violence, poverty, or misuse of rights.
Certified Lab Created Diamonds
We offer diamonds graded and certified by world’s leading diamond grading laboratories like GIA and IGI.
Assured Savings
We provide best value for money by providing jewelry at most affordable prices. Compare our pricing with leading retailers to find out how!
Price Match Guaranteed
If presented with a comparable diamond cheaper than ours, we will gladly price match the product or explain the difference in value.
