Friendly Diamonds is an online jewellery brand launched in the year 2019. Founded by XXX, in a short span of time, we have managed to touch lives of millions of jewellery lovers all over the globe by helping them make a responsible choice. Staying true to our brand name, we as a brand take great pride in producing jewellery made of lab diamonds that are akin to natural diamonds in terms of sparkle and brilliance. We intend to revolutionize the jewellery industry by marrying state of art technology with brilliant designs that are extraordinary and made using high quality lab diamonds and thoughtful craftsmanship. We hope to do our bit for the society and environment and also wish to give you a chance to make your contribution by bringing about a small change in the type of diamond you should wear.

Responsible Choice

We help you make a responsible choice by offering you diamond jewellery that does not use irresponsible mining practices that are unhealthy for the mother earth. We instead create our diamonds in a lab setting, offering you exceptional quality diamonds that puts you at a forefront to bring about a social change in society.


Add Maximum Sparkle

We are constantly innovating and looking for new ways by which we can help you add maximum sparkle to your look. With us, discover jewellery designs that are hard to find anywhere else. Our craftsmen curate one jewelry piece at a time, thus helping you wear designs that are trend setting and eye-catching.


Maximum Value For Money

By cutting out the middleman, we give you the benefit of saving a few additional bucks. With this, we also promise that we don’t miss out on providing you jewellery that offers you maximum value for money and you are sure to never have any complaints regarding our customer care service too. Our entire lab diamond collection is GIA graded, thus not giving you any second thoughts on the quality of the diamond and money you spend.


Get Educated

We don’t just believe in selling jewellery, but also educating you on what you are buying. Our jewellery experts guide on various tips and tricks that can help you choose the best jewellery as per your budget and style. Check out our education section to get an insight into choosing diamonds, rings, bracelets, pendants and earrings. Also, learn about the 4Cs of diamonds and know how you can find the perfect ring size for your partner. Additionally, our jewellery experts are available to help you out on a 24/7 basis. From choosing an engagement ring to creating your own jewellery, our experts help you with everything that you need to make a wise choice.

Ethical & Conflict Free Diamonds

Friendly Diamonds is committed to create a more ethical, sustainable and transparent industry for diamonds. Our primary mission is to only offer diamonds that are created or sourced from both ethical and environment friendly sources.

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