Why we Exist!

Our goal is simple-We wish to make the jewelry buying process easy for you, whilst also helping you make responsible choices by giving you access to lab diamonds and the freedom for creating your own jewelry.

At Friendly, we believe that you are the centre of our gravity and hence we vouch to always better ourselves to meet your ever evolving jewelry needs.

Friendly Diamonds is an online jewelry brand launched in the year 2019. In a short span of time, we have managed to touch lives of millions of jewelry lovers all over the globe by helping them make a responsible choice. Staying true to our brand name, we take great pride in producing jewelry made of lab diamonds that are akin to natural diamonds in terms of sparkle and brilliance. We intend to revolutionize the jewelry industry by marrying state of art technology with brilliant designs that are not only extraordinary but also made using high quality lab diamonds and thoughtful craftsmanship. We hope to do our bit for the society and environment whilst also wish to give you a chance to make your contribution by bringing about a small change in the type of diamond you buy.

Responsible Choice

We offer you diamond jewelry that does not use irresponsible mining practices that are unhealthy for the mother earth and the people involved. We instead create our diamonds in a lab setting, offering you exceptional quality diamonds that puts you at a forefront to bring about a social change in society.

Add Maximum Sparkle

We are constantly innovating and looking for new ways by which we can help you add maximum sparkle to your look. With us, discover jewelry designs that are hard to find anywhere else. Our craftsmen curate one jewelry piece at a time, thus helping you wear designs that are trend setting and eye-catching.

Maximum Value For Money

By cutting out the middleman, we give you the benefit of saving a few additional bucks. With this, we also promise that we don’t miss out on providing you jewelry that offers you maximum value for money and you are sure to never have any complaints regarding our customer care service too. Our entire lab diamond collection is GIA graded, thus not giving you any second thoughts on the quality of the diamond and money you spend.

Get Educated

We don’t just believe in selling jewelry, but also educating you on what you are buying. Our jewelry experts guide on various tips and tricks that can help you choose the best jewelry as per your budget and style. Check out our education section to get an insight into choosing diamonds, rings, bracelets, pendants and earrings. Also, learn about the 4Cs of diamonds and know how you can find the perfect ring size for your partner. Additionally, our jewelry experts are available to help you out on a 24/7 basis. From choosing an engagement ring to creating your own jewelry, our experts help you with everything that you need to make a wise choice.

Ethical and Conflict Free

Friendly diamonds is committed to create a more ethical, sustainable and transparent industry for diamonds. Our primary mission is to only offer diamonds that are created or sourced from both ethical and environment friendly sources.



Designs crafted by hands

Life time warranty

30 days return

24 hour support

Enjoy free shipping