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Our Story

Friendly Diamonds has been founded on the premise that with the advent of modern technology and innovation, to create a new business model catering to a more ethical approach in the world of diamonds, diamond rings and jewelry. Our mantra has always been, to not only grow big, but to grow smart. Not only to be the best in the business, but also the brightest.





Become An Expert.
Education And Guidance.

Our team of experts can guide you in selecting your perfect diamond product from diamond rings to earrings, pendants and bracelets.






Market Need

The market need for diamonds has been abundant for years. And while its supply has fluctuated over history, its demand has been bifurcated into three main segments: industry diamonds, jewelry diamonds and investment diamonds.







We Touch Lives &
Create Legacies



Ring Size Guide.



Start With a Specific Diamond
  • round diamond
    round
  • princess diamond
    princess
  • cushion diamond
    cushion
  • emerald diamond
    emerald
  • oval diamond
    oval
  • radiant diamond
    radiant
  • asscher diamond
    asscher
  • marquise diamond
    marquise
  • heart diamond
    heart
  • pear diamond
    pear