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friendly diamonds
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- Friendly Diamond Difference
20000
+SATISFIED CUSTOMERS
400000
+CERTIFIED DIAMONDS
1000
+EXQUISITE DESIGNS
Here’s How We Bring You A Friendly Experience
Certified Diamond Inventory & Visuals
Our inventory boasts over 100,000 certified lab diamonds available in a variety of shapes and sizes. We offer high-definition videos and super-zoom images of the actual diamonds, allowing you to examine any inclusions or blemishes and showing them as realistically as possible. Our website’s diamond filtration system allows you to find the perfect diamond for every budget. Our goal is to make your diamond shopping experience as transparent and informative as possible, ensuring you make a confident, informed choice.
Versatile Jewelry Options - For Every Need
With over 10+ categories and 300+ designs, we offer jewelry to suit every occasion, whether it's everyday wear, a wedding, or a cocktail party with options to personalize & customize it down to every detail. With our Virtual Try On feature you can view every piece on your hand in different metal colors and carat weights. You can choose from our ready-to-ship collection or customize your jewelry exactly as you desire for something truly unique.
Ultimate User Experience - just like your next door jeweler!
Our ultimate goal with our website is to provide you with an exceptional user experience, making you feel as though we are your local jewelers. Our platform is customer-centric, intuitive and easy to use, ensuring that you never feel lost and enjoy a seamless experience. It offers a personal touch, with features to opt for a gemologist’s guidance at every step of the way ensuring you feel well-supported.
A bunch of friendly humans - available at your service
We dont let bots do the talking! Our customer service team is a bunch of friendly humans who are certified jewelry specialists, GIA gemologists, and diamond experts. They aren't here to sell you diamonds—they're here to help you make an informed decision and ensure your experience is nothing short of perfect. They are available across all timezones and you can reach out to them at your own comfort and flexibility via chat, call or email. You can also book a virtual appointment for personalized attention or a diamond viewing appointment at our New York office.
More Than a Transaction - Your Satisfaction Guaranteed
Your purchase isn't just a transaction to us—our job isn't done until you're 100% satisfied. We accept payments via credit & debit cards, bank transfer and PayPal and also offer flexible financing options like After-Pay, Affirm & Split it. We offer comprehensive after sales services like a no-questions-asked 30-day return policy, lifetime warranty, free resizing and a diamond trade-in service. Learn more about our services & values. Your confidence in us is our greatest reward.
Protecting Your Precious Moments - Your Security, Our Priority
Your security and peace of mind are paramount to us. We maintain complete confidentiality of all the information you share with us and our secure payment gateways guarantee your financial safety. We source certified diamonds only from the most trusted vendors, and our jewelry comes with IGI certifications of authenticity. We take full responsibility for every purchase, offering insured shipping to protect your investment. Your trust is the foundation of our relationship, and we are committed to maintaining it at every step.
And if you still don’t believe all of it? Hear it from our customers!
“From choosing the perfect diamond to the setting, thank you Friendly diamonds for making such a special day that much better!”
Cody & Stephanie
“For the beautiful Friendly Diamond ring in my hands and her instant yes, thank you Friendly Diamonds, for the best day ever! ”
Isaiha & Claira
“Amy and I eloped 3 years after our first kiss for a private ceremony and her ring from Friendly Diamonds is as beautiful as her!”
Brendon & Amy
“Getting down on one knee and proposing to my forever was incredible! Thank you Friendly Diamonds for the amazing experience.”
Tyler & Gabrielle
Trustpilot lets customers review
businesses they’ve experienced
Sean Williams
Apr 3, 2025
Verified
I recently bought a stunning ring from Friendly Diamond’s, and I have to say, the entire process was absolutely seamless.
Bill H.
Mar 29, 2025
Verified
I reconnected with the love of my life after 40 years of being apart. The ring I chose had to be something special… Her ring was exactly what I was looking for.
Jennifer
Mar 21, 2025
Verified
Great company! Great quality and beautiful product!!! The purchase was seamless and the communication was great!
Evan
Mar 21, 2025
Verified
The ring, from Friendly Diamonds, was exactly what shed wanted. Actually, they even surprised us by upgrading us to a larger, better quality diamond, free of charge!
Kevin
Mar 18, 2025
Verified
After looking at several options, I finally settled on Friendly Diamonds and I’m so glad I did. If you’re hesitating, don’t! I also love the many customizations they offer.
Johnny
Mar 18, 2025
Verified
She loved it! I proposed where they filmed Wedding Crashers since it’s one of her favorite movies. I bought a 2.5ct E diamond and couldn’t believe how good the price was.
Heather Sittler
Mar 15, 2025
Verified
My experience with Friendly Diamonds was very professional and courteous! The process from start to finish was simple and well explained!
Linda H
Feb 25, 2025
Verified
When I finally decided exactly what I wanted, the ordering process was very easy. My ring arrived on time and it was displayed beautifully. I LOVE it!
Natalie
Feb 22, 2025
Verified
My set is beautiful!!! I purchased the Lorene twisted engagement ring and matching band in 14k white gold. It surpassed my expectations for ordering online.
Nicola Zabeiga
Feb 17, 2025
Verified
I really wanted a pair of pear earrings. I love the earrings I received, they’re pretty and get complimented. Each diamond came with its own certificate…
Erika Kim
Feb 12, 2025
Verified
I finally got my ring and it’s so beautiful! I like how the website is simple and not overwhelming with selections. The ring is so beautiful that I can’t stop looking!!
Dale Walke
Feb 12, 2025
Verified
My order turned out better than expected! It was certainly a stunner. Best thing about the whole experience was that it arrived exactly on her birthday thanks to the overnight express delivery. Well Done!
Join us on this journey and experience the Friendly Diamonds Difference today!
Our Diamonds Are